
Hen Parties
A couple of years ago, if anybody had thought of mentioning that we, as a wine importing business, would be soon thriving on the hen party circuit, we would have laughed and perhaps shuddered a little.
Hen parties don’t do wine tasting, do they? Hen parties drink, yes, get rowdy and all the rest of it, surely. A ‘veiled’ excuse, if you excuse the pun, for a binge session and woe betide your soft furnishings and ornaments in your establishment.
Well, that is what we thought then. We had experienced hen (and stag) parties in the restaurant business and had never thought of welcoming ‘that’ side of the wedding trade since building up the wine business.
So what’s changed? Is the hen party culture getting cultured? Now, in early 2007, a large part of our trade is providing wine tasting sessions to hen (and stag, but mostly hen) parties and it seems to be on the increase. The great thing is that everyone enjoys the experience AND so do we!
The majority of these parties come to us as part of their week-end. We are lucky in that we are based on the outskirts of one of the most beautiful cities in England, so it is on the destination-of-choice map and has been for a long time. There is, it’s true, a certain romance in the air as you walk around Bath. I put it down to, partly at any rate, the local stone. In the sunshine, whatever season, the stone has a beautiful hue to it. So is it that Bath, with its reputation for being cultural, pretty and romantic, is providing the perfect backdrop for this new breed of hen week-ends?
We tend to hear, via the media, of just the ‘ladette’ end of the market, which never fails to send a pretty gloomy message. But, if our numbers are anything to go by, there is a huge increase of this ‘anything but ladette’ market. Certainly not old fashioned, but a new breed of hens with just a nod towards the traditional.
There is drinking involved for these new hens, yes, but with a little pleasurable work as well. They taste, after being welcomed with something sparkling, a range of wines, interspersed with cold meats, olives and cheese. They make notes regarding the wines’ colour, flavour, acidity, length and anything else they care to mention. There’s no pressure to buy, although a lot do (even to the point of ordering their wedding wines and changing their original choices).
So now we are thrilled to welcome, and be associated with, the hen party circuit where we can provide alcohol without it meaning embarrassing moments, illness and even recriminations before they’ve flown the coup.
Information on our tastings is available from our website by clicking
here